In recent years, the scale of China's laundry rack market has maintained steady growth. The industry scale reached 13.68 billion yuan in 2023, with a growth rate of 12.1%. It is expected that between 2025 and 2030, the market scale will rise from approximately 15 billion yuan to over 23 billion yuan, with a compound annual growth rate (CAGR) of 8%-10%. This growth is mainly driven by the continuous advancement of urbanization, the release of consumption upgrading demand, and product innovation.

The market share of traditional hand-cranked laundry racks is gradually declining, while the proportion of electric smart laundry racks is constantly increasing. In 2023, the market share of traditional hand-cranked laundry racks was about 45%, that of electric laundry racks was 35%, and smart connected laundry racks accounted for approximately 20%. It is predicted that by 2030, the proportion of electric smart laundry racks will rise to 55%, and the share of smart connected laundry racks will grow rapidly to 40%. Composite products with functions such as automatic lifting, UV disinfection, and drying & sterilization are more favored by the market.

The three major urban agglomerations—the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei—contribute more than 60% of the sales volume. However, with the advancement of the hardcover housing policy, the central and western regions have shown a growth rate of over 30%, becoming key areas for brands to expand their distribution channels to lower-tier markets. The Chengdu-Chongqing Urban Agglomeration and the Guangdong-Hong Kong-Macao Greater Bay Area have emerged as new growth poles, jointly contributing 31% of the national incremental market.

At present, China's laundry rack market mainly consists of three types of players: professional brands such as Haotaitai and Haoyidian; traditional brands transitioning to this sector such as Lianqing and Panpan; and cross-border brands such as Xiaomi and Bull. In 2022, Haotaitai sold approximately 1.69 million sets of laundry racks, accounting for about 12% of the market share. In the smart laundry rack market, its market share reached around 18%. The market concentration of leading enterprises is expected to increase from 30% in 2023 to 45% by 2030.

Consumers have growing demands for the functionality, aesthetics, and smart connectivity of laundry racks. According to online sales data in 2023, the search volume for smart laundry racks with drying functions increased by 120% year-on-year, and the attention to UV sterilization functions rose by 85%. Young consumer groups have higher requirements for product appearance—laundry racks with rich colors and simple designs account for 63% of purchases among consumers aged 25-35. The demand for aging-friendly transformation is also growing; the market scale of elderly-specific laundry racks with easy operation and voice control functions is expected to exceed 800 million yuan by 2025.

The share of online sales has jumped from 12% in 2015 to 38% in 2023, and is projected to grow to 55% by 2030. E-commerce platforms and brand-owned direct channels are jointly driving the transformation of sales models.

With the improvement of environmental awareness, more consumers tend to choose laundry racks made of environmentally friendly materials. New materials such as bamboo and aluminum alloy have gradually become market hotspots, and products conforming to the concept of sustainable development are more favored.